Features See it in action Founding offer FAQ Join founding cohort
Founding cohort, now open

Your clients
get results.
You get paid
what you're worth.

Formline is the coaching platform for trainers who take their craft seriously, and want the tools and income to match.

Join the founding cohort See it in action
10 spots Founding cohort only
2 min To invite your first client
+Rev Earn from the marketplace
formline.app/trainer/dashboard
Formline trainer dashboard
Client session logging
Client app
Replaces
Google Sheets WhatsApp TrueCoach Trainerize MyFitnessPal
📋

Spreadsheets weren't built for coaching

Tracking client programmes across Google Sheets, WhatsApp, and a notes app means hours lost every week that should go to your clients.

💸

Your expertise stops at your client list

You're building knowledge every session, but it only benefits the clients you have time for. There's no way to earn from what you know at scale.

📉

Clients drift when you're not watching

Without real-time visibility into who's training and who's struggling, clients go quiet before you even know there's a problem.

Built for trainers

Everything in one place.
Nothing you don't need.

Formline replaces the patchwork of tools most trainers rely on: with a single platform designed around how you actually coach.

01
👥

Client management & session logging

Every client in one place. See who's active, who's falling behind, and what each person logged last session: without chasing anyone.

  • Real-time session logging with automatic PR detection
  • Smart alerts when a client goes quiet
  • Post-session review with set-level feedback
  • Daily check-ins and habit tracking per client
02
🏗️

Programme builder

Build structured programmes with the detail your clients need: sets, reps, tempo, rest, supersets: and assign them in seconds.

  • Full exercise library with custom exercise support
  • Superset and circuit block builder
  • Equipment-aware conflict warnings before assignment
  • Progressive overload suggestions after each cycle
03
💬

Messaging & check-ins

Stay connected with clients without living in your inbox. Voice notes, automated check-ins, and coaching context built into every message.

  • Voice notes with one-press recording
  • Automated messages for milestones and inactivity
  • Daily and weekly check-in flows
  • Do Not Disturb window: your time stays yours
04
📈

Earnings & the marketplace

Pro trainers on Formline earn a share of monthly marketplace revenue by contributing expert knowledge: on top of their regular client income.

  • Earn from Q&A answers, programme contributions, peer reviews
  • Monthly pool distribution weighted by contribution quality
  • Full earnings dashboard with transparent point breakdown
  • Stripe payouts: no admin, no invoicing
See it in action

What Formline looks like

A platform that looks as considered as the coaching it supports.

Trainer dashboard
Dashboard: your clients at a glance See who trained, who needs attention, and what your day looks like: before you've had your first coffee.
Post-session review
Session review: coaching without the commute Review every set your client logged, leave feedback on individual exercises, and adjust next week's targets in one flow.
Programme builder
Programme builder: structure that actually transfers Build detailed, periodised programmes with the same precision you'd use in person: then assign them in two taps.
Client home dashboard
Daily dashboard: not a feed Clients see exactly what they need today. Their session, their habits, their check-in. Nothing else.
Session logging
Session logging: the moment they earn it Personal bests are caught and celebrated in the moment. Clients feel the progress. That's what keeps them coming back.
The marketplace

Your knowledge earns while you coach

Pro trainers on Formline contribute to a shared pool of coaching expertise. Clients get peer-reviewed programmes. Trainers earn a monthly share of pool revenue: weighted by the quality of their contributions, not hours online.

It's not a side hustle. It's what happens when a platform is built to let great coaches earn beyond their client list.

Earnings dashboard
For your clients

What your clients experience

When you invite a client to Formline, they get a focused, clean mobile experience built entirely around their programme and your coaching.

1

Invited directly by you

Clients join via a personalised link you send. Onboarding takes under two minutes: goals, equipment, health sync: then straight into their programme.

2

Daily dashboard, not a feed

Clients see what matters today: their session card, their check-in, their habits. No social noise, no clutter: just their training and their trainer.

3

Progress they can see

Every session logged is a data point. PRs are caught and celebrated in the moment. Clients feel the momentum building: which keeps them showing up.

Client home dashboard
Founding offer

Free.
For the founding ten.

The first 10 trainers to join Formline get full access, completely free. Every feature, the marketplace, everything. No subscription, no trial, no catch.

Founding cohort
Full access, free forever
Free for founding trainers
10 spots total. Once they are gone, they are gone.
  • ✓ Unlimited clients
  • ✓ Programme builder
  • ✓ Session logging & PR tracking
  • ✓ Messaging & voice notes
  • ✓ Check-ins & habits
  • ✓ Marketplace access & earnings
  • ✓ Direct input on what gets built
  • ✓ Founding trainer badge on your profile
Apply for a founding spot
Questions

Things trainers ask us

Founding trainers are the first 10 trainers on Formline: the people who help shape the product before it opens to the public. In practical terms: you get full access completely free, you have direct input on product decisions, and you are recognised as part of the platform's origin story. Spots are capped at 10. Once they are gone, the founding cohort is closed. It is the beginning of something we are building together.
Under ten minutes to get your account set up and your first client invited. The onboarding walks you through creating your trainer profile, building your first programme, and sending your first client invite. Most trainers have their first client actively logging sessions within 24 hours of signing up.
Yes. You can build your existing programmes directly in the programme builder: most trainers find it faster than recreating them in a spreadsheet once they're familiar with the interface. Client history can't be imported automatically, but new clients start fresh with their first session and build their record from there. We're looking at CSV import for founding cohort trainers as a near-term addition.
Only as much as you want to put in. The marketplace is opt-in: you contribute answers, programme edits, and peer reviews when you have time and knowledge to share. There's no minimum contribution requirement. Trainers who engage more earn more from the pool. Trainers who contribute occasionally still earn something. You're never penalised for being busy with your own clients.
The client experience is fully mobile-optimised and works as a progressive web app on iOS and Android: clients can add it to their home screen. The trainer platform works on desktop, tablet, and mobile. Dedicated native apps are on the roadmap for later in 2026. Founding trainers will be the first to access them.
Founding cohort

Become a founding trainer

We're building Formline's founding cohort: 10 trainers who get full access completely free, shape the product, and set the standard for what great coaching looks like on the platform.

🎁
Free forever
No subscription, ever
🎙️
Direct product input
Shape what gets built
⚡
Early feature access
First to every new release
🏅
Founding trainer badge
Recognised on your profile

We review every application personally and will be in touch within 48 hours

✅

Application received.

Thanks for applying. We review every application personally and will be in touch within 48 hours. We're looking forward to building this with you.